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Email Marketing Analyst

Location: Houston, TX

Job Type: contract

Company: IDR

Category: Marketing

Job Description Apply Now

We are looking for a skilled and experienced Email Marketing Analyst to join one of our top energy clients in Houston, TX! The Email Marketing Analyst will assist in campaign execution and performance tracking in Salesforce marketing cloud to build and test email campaigns. If you have a passion for email marketing and are looking for an opportunity to work for a rapidly growing company in Houston, TX! APPLY TODAY! 

Description:
They need a detail-oriented and technically skilled individual to support email marketing efforts using Salesforce Marketing Cloud (SFMC) and/or Market. The ideal candidate will be responsible for coding, testing, scheduling, and reporting on email campaigns that align with the clients marketing strategy.

Responsibilities:

• Email Development:
  Code responsive HTML/CSS emails from Figma, Adobe XD, or PSD designs.
  Ensure cross-client and cross-device compatibility (e.g., Outlook, Gmail, iOS).
  Use AMPscript (SFMC) or tokens/velocity scripting (Marketo) for personalization and dynamic content.
• Campaign Execution:
  Build and test email campaigns in Salesforce Marketing Cloud or Marketo.
  Set up segmentation, automation workflows, and triggers.
  Manage email QA and approvals before scheduling and deployment.
• Data & Personalization:
  Work with marketing teams to use audience data for dynamic content and personalization.
  Sync and manage lead/contact data across CRM and marketing platforms.
• Performance Tracking:
  Monitor deliverability, open rates, click-through rates, and other KPIs.
  Analyze results and optimize based on performance metrics.
• Compliance & Best Practices:
  Ensure all emails comply with CAN-SPAM, GDPR, and other privacy regulations.
  Stay current with email marketing trends, technologies, and best practices.

Top Skills:

• Proficient in HTML/CSS for email development
• Experience with Salesforce Marketing Cloud (AMPscript, Journey Builder, Email Studio) and Marketo (Smart Campaigns, Lead Scoring, Tokens)
• Familiarity with email testing tools (e.g., Litmus, Email on Acid)
• Solid understanding of segmentation, lead nurturing, and lifecycle marketing
• Knowledge of CRM integrations (e.g., Salesforce CRM & Marketo CRM)

Nice to Have:

• Certifications in Salesforce Marketing Cloud Email Specialist or Marketo Certified Expert
• Basic understanding of JavaScript or SQL is a plus
• Experience with A/B testing and email optimization strategies

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. IDR is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable). Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. You may access this form here.

Apply Now